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A T L A S

" A cut above the rest. "

Industrial Design

A P P L E D E S I G N L A N G U A G E

H A R T M U T E S S L I N G E R ( 1 9 8 2 )

In 1982, Hartmut Esslinger entered into an exclusive $2,000,000 per year contract with Apple Computer to create a design strategy which transformed Apple from a Silicon Valley startup into a global brand. Setting up shop in California for the first time, Esslinger and Frogdesign created the Snow White design language, which was applied to all Apple product lines from 1984 to 1990, starting with the Apple IIc and including the Macintosh II computer. The original Apple IIc was acquired by the Whitney Museum of Art in New York and Time voted it Design of the Year.

Motion Picture

E Y E S W I D E S H U T

1 0 / 1 0

The final film directed by the greatest film director of all time, thus far, Stanley Kubrick.

The plot centers on a Manhattan doctor who is shocked when his wife reveals that she contemplated cheating on him, and embarks on a night-long adventure. Following an extensive post-production process that began in early 1998, Kubrick submitted his final cut of the film to Warner Bros. on March 1, 1999. Kubrick died six days later.

Architecture

E L R O D H O U S E

J O H N L A U T N E R ( 1 9 6 8 )

The Elrod House is a residence in Palm Springs, California designed by American architect John Lautner and constructed in 1968. It is located on the edge of a hill at 2175 Southridge Drive in Palm Springs, California. The construction of the house was ordered by Arthur Elrod, the interior designer.

One of Lautner's many houses in Southridge, and Palm Springs as a whole, the Elrod House is one of his most famous structures and an example of his so-called free architecture, where architecture and nature are combined. When the house was built, the soil was excavated but the rocks were kept in place. These rocks are part of the interior of the house and run straight through the walls and windows.

Fine Art

U S E R I N T E R F A C E

H A R O L D H E R B (b. 1988)

When humans interact with user interfaces, this goal focused occurrence passes by as quickly as possible, with little-to-zero retention of the iconography and visuals in use. This collection puts these visuals at the forefront, scaled up massively for the examination. The purpose of this collection, is to focus on the beauty of the unexamined, and forgotten, of everyday life.